EOS – The Entrepreneurial Operating System


Thousands of companies have used EOS® to generate powerful results. They have achieved more revenue, growth, and profit while experiencing a better balance of life for their business owners and leaders.

EOS®, the Entrepreneurial Operating System® from the book Traction®, combines timeless business principles with a set of simple, practical, real-world tools to help entrepreneurs get what they want from their business. The EOS® Team at ActionCOACH of Elm Grove offers comprehensive training and support to business owners & leadership teams who want to implement EOS® to achieve what we call VTH:

  1. VISION, by first getting your leaders 100% on the same page with where your organization is going and how it is going to get there.
  2. TRACTION®, helping your leaders to become more disciplined and accountable, executing really well to achieve every part of your vision.
  3. HEALTHY, helping your leaders to become a healthy, functional, cohesive leadership team because unfortunately, leaders often don’t function well as a team.

From there, as goes your leadership team, so goes the rest of the organization. We help you get to the point where your entire organization is crystal clear on your vision, all much more disciplined and accountable in executing your vision, gaining consistent traction, and advancing as a healthy, functional, cohesive team.

The EOS Model™

The EOS Model™ provides a visual illustration of the Six Key Components™ of any business that must be managed and strengthened to be a great business.

This model applies to big and small businesses alike, in any industry.

The Six Key Components™ of Any Business

  • Vision. Strengthening this component means getting everyone in the organization 100 percent on the same page with where you’re going and how you’re going to get there.
  • People. Simply put, we can’t do it without great people. This means surrounding yourself with great people, top to bottom because you can’t achieve a great vision without a great team.
  • Data. This means cutting through all the feelings, personalities, opinions and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.
  • With the Vision, People, and Data Components strong, you start to create a lucid, transparent, open and honest organization where everything becomes more visible and you start to “smoke out all the issues,” which leads to…
  • Issues. Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down and making them go away forever.
  • Process. This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You’ll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization.
  • Traction®. This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real.

Jim Palzewicz – Founding Partner & Certified EOS Implementer™

I became an “accidental entrepreneur” in 1983 (two years out of college) when the computer company I was selling for went out of business. I began supporting our abandoned customers, and realized that I had started a computer consulting business! I couldn’t find anyone to teach me how to scale the business, and after a few years, I had to walk away from what I truly believe could have been a gold mine.

In 2004 I discovered ActionCOACH Business Coaching and learned why my first business floundered. I founded the Milwaukee ActionCOACH firm to teach business owners how to create more successful, profitable and sustainable businesses. Since 2004, we have grown to be the #1 ActionCOACH firm in North America, helping hundreds of business owners in Southeastern Wisconsin to build better businesses.

We believe that entrepreneurial businesses are the job creation engine in our economy. Our purpose is to make a real difference in our communities, by growing businesses to create quality jobs.

The EOS Process™ and EOS Model™ are what we use for growing entrepreneurial management teams. So far, we’ve helped over 60 Milwaukee-area businesses (and counting) to successfully implement EOS.

Rick Appleby – EOS Implementer™

My 30 years of experience in C-Level Leadership roles within Fortune 100 & 500 companies such as HP, Compaq, and Foxconn/HonHai Industries has prepared me to do what I truly love – help entrepreneurial leadership teams build a great business. I developed an understanding and appreciation of the criticality of well-executed strategic planning. I have also seen strategic planning fail to achieve its objectives due to excessive complexity and a lack of buy-in and commitment of the organization.

With the EOS Process™, Gino Wickman has developed a simple yet effective approach which delivers predictable and consistent results to clarify vision, increase traction and improve team health.

We have facilitated the successful implementation of EOS® in over 60 companies in SE Wisconsin. We are also building a powerful community of EOS clients, committed to growth and achieving their business goals and dreams.

To find out more about our ActionCOACH EOS® Resources, contact us today by  CLICKING HERE  Don’t Invent Your Own Business Management System – Discover EOS®

By: Jim Palzewicz

As the world’s #1 Business Accelerator firm, all of us at ActionCOACH of Elm Grove have had the privilege since 2004 of helping over 1,000 entrepreneurs to get everything they want from their business. More money, more time, a better team, achieving their personal life goals through their business – it’s been a remarkable ride, and we thank you for allowing us to be your business growth partner. Looking back, it reaffirms a discovery we made which led to the creation of our firm. That discovery is this: there is indeed a system to grow any business, and when the leader commits and implements this system, profitable growth is the result.

The problem is, many entrepreneurs believe that they need to create their own system. So, in the midst of managing their business and firefighting the 136 things that are burning at any given time, they also try to invent a management system for their business. An idea from this book, another from that great webinar, a tool from that conference…no wonder the team is left wondering, “What’s the new flavor-of-the-month?”

In 2010, the book Traction® by Gino Wickman popped up on our radar. Recommended to me by a client, Traction® impressed me with its simple yet powerful system called EOS® – the Entrepreneurial Operating System®. EOS is designed as a complete management system to help an entrepreneurial leadership team grow a business to fulfill their purpose.

Since 2010, we have helped over 60 Wisconsin businesses to implement EOS with amazing results. As I look at our client list, I’m impressed that most of them are recognized as the leader in their markets, as well as in their industry. They are open-minded, growth-oriented, frustrated by complacency, have a big vision, and know they need help to get there.

They are sharing Traction® and EOS® with their peers. Traction® has indeed gone viral (if you haven’t been given a copy yet by a fellow CEO, contact me to get your free copy). As the only Implementer firm in Wisconsin for EOS, we are committed to building a community of EOS-run companies to help you get everything you want from your business.

Our quarterly EClub is our EOS Mastery Community. If you’re the Visionary or Integrator™ of a company running EOS, you’re invited to attend this half-day session to connect with and learn from other Visionaries and Integrators™ from companies implementing EOS and sharpen the saw with our EOS Implementation team – Jim Palzewicz and Rick Appleby. If you’re currently using EOS in your business, contact Jim Palzewicz at jimpalzewicz@actioncoach.com or (262) 790-1213 to get on the invite list. Participation is complimentary, as the day is sponsored by service providers who are using or appreciate EOS as the simplest, most powerful business management system for entrepreneurial leadership teams.

Yours in Abundance,

Jim Palzewicz

Certified EOS Implementer™

As a thank you for filling out this form, we will send you a complimentary copy of Gino Wickman’s book Traction®.

Contact Us - EOS®


  • On Tuesday, January 8, I was able to spend a couple of hours with members of the New Berlin Chamber of Commerce and Coach Mike Thompson, who presented a seminar, "Leadership's Impact on Growing a Great Business". As a partner of a small business, I was able to take away invaluable information that will, in turn, help me be a better leader within my organization, help me grow my business and in turn help the community of New Berlin grow. I appreciate the opportunity and I look forward to participating in future events.

    Advantage Remodeling – Greg Wade
  • Accountability is one of the main reasons I hired Jim Palzewicz as my business coach. I’ve asked Jim to hold me accountable, and he’s been very good at that. I’ve noticed him ratchet that up, as we work for better results in the business… in order for that to happen, I need to be held more accountable, and I need to be holding my employees more accountable as well. As a result of all this, I start seeing things in a different light. I’m also holding Jim accountable to help me get the results I want out of my business.

    Exhibit Systems – Richard Magliocco
  • "My company attained a certain level and was having a difficult time trying to break through the ceiling and get to the next level. EOS® helped me develop a leadership team that shares in the responsibilities and has allowed the company to get to the next level. By implementing EOS® I was able to get my leadership team involved in the decision-making process in the daily, weekly, quarterly and annual planning meetings.  They are accepting more tasks and are holding each other accountable.  This makes them all feel like they are more a part of the growing business and are more driven to continue to grow and improve the business.  This has also provided individual growth with their professional careers."

    Randy Roeder, MRI (Material Recovery, Inc.)
  • Since bringing Jim on as my business coach, I set goals - Jim and I review them, and he holds me accountable to getting them done. What I value is that Jim can give me that “kick in the pants” when I really need it; he’s not being nice saying “that’s OK, you can do it next time”… no one else is going to do that for me. Jim has a stake in seeing Tobin Solutions succeed, and acts as the true strategic partner that he is for me. When I’ve tried holding myself accountable, it didn’t work. The result I’m seeing from working with Jim and ActionCOACH is that I’m getting things done that have been on my to-do list for literally 10 years. Now I’m regularly implementing new ideas I read and learn about, rather than letting them pile up on a to-do list.

    Tobin Solutions – Jeremy Cherny
  • TBG Networks has been a client of ActionCOACH of Elm Grove for less than a year. Our coach is Todd Ruedt. Since we started working with Todd, our total number of clients has quadrupled and our gross revenues have just about doubled. We have been able to move into an office in Wauwatosa - prior to this we all worked out of our homes. We have also been able to hire a full-time technician to help us, using the ActionCOACH Recruitment Process. There is literally nothing I can say about ActionCOACH that is not a rave review. Todd is a force of nature all by himself, but he is one of a group of staff and coaches, all who are focused on doing whatever they can to help TBG Networks grow and succeed. I heartily recommend ActionCOACH for any business that wants to grow. And who doesn't want that?

    TBG Networks LLC – Toomas Mitt
EOS – The Entrepreneurial Operating System