If you are on this page, chances are you’ve heard of “Traction®” by Gino Wickman, or you’ve even read it. Maybe you’re even implementing on your own. Are you of skeptical of hiring an Implementer? As the only EOS® Implementers team in Wisconsin, I encourage you to read the following letter from Ed Heil, a business owner who is a proud user of the Entrepreneurial Operating System®. Read what Ed has to say and, if it strikes a chord with you, reach out to me to find out more about how we can help implement EOS® in your business too.
Okay, you’re a superstar owner, visionary and integrator wrapped into one and when you snap your fingers everyone in the company jumps gladly and willingly! Or not. It’s for the latter that this post is directed to because let’s face it, the other group are frolicking with unicorns when they’re not acting as masters of all they survey. We are using the Entrepreneurial Operating System (EOS®) Implementer for one simple reason – they’re better at this Traction stuff than we are! How can an implementer help you gain traction? Let me count the ways:
- He Keeps You Focused
When you dive into this world of gaining Traction® in your business, the first thing you need is buy-in from your leadership team. The second thing you need is someone to keep you focused during your implementation. Most people will begin breaking basic EOS® rules in the first minute of self-implementation. Your Certified EOS Implementer™ will set the agenda for each meeting and make sure you stick to it. This is a step-by-step process and if you start skipping steps or making up your own rules (can’t imagine what entrepreneur would do that?), you’re screwed. Most people will sabotage their self-implementation without knowing it. Trust me, we went down that road as well.
2. He Holds You Accountable
The foundation of EOS®, and in my opinion, what makes it hum, is the development and implementation of a culture of accountability. Identify problems, develop solutions and solve it. If you need to assign tasks, assign them and hold people accountable. As the owner of a business going through the EOS® training, you will learn to love or hate this right away because you too will be held accountable! The good news is that you get to set the example for the rest of your team to see.
3. He’s Been Through Training
And frankly, you have not. Gino Wickman, the author of Traction®, has built an impressive business that supports its implementers with initial and ongoing training. The business is relatively young, but the implementers are working from the same playbook and if you’ve got a strong implementer, like ours, they will move you through the training and navigate you around the potholes.
4. You’re Too Dysfunctional
Yep, I called you dysfunctional, just like the rest of us small business owners. Say it with me, “Hi, my name is (state your name) and I have a dysfunctional company.” Hey, why would you even read the book if you didn’t feel like you weren’t dysfunctional? So, guess what? If you had a mental illness, wouldn’t you seek help? Or would you try to self-implement your own treatment? Sure it may work, but chances are you could use the support, after all, it’s hard to see warts you’ve lived with your entire life.
5. He Sees Your Business From The Outside In
This goes hand-in-hand with number 4. You and your team are too close to the business and chances are you’ll default to “comfortable” solutions for the business rather than the right solutions. One of the early exercises is determining who should be in what roles, you develop your accountability chart. We thought we had ours in pretty good shape before our meeting. When we went through the process, we weren’t even close. Then, there are your company values; maybe yours are perfect and awesome, but if your business is like ours you settled on some values a few years ago that could belong to any company in America. Why? Because it’s easy to lose perspective of who you are and outsiders can help clear that up.
So here’s the sticking point – yes, it’s expensive. Depending on who you work with it could be more or less expensive, but suffice to say, if you’ve never worked with a consultant or coach, you might find yourself gagging a little at the cost. But I can tell you, after your first full day session, you won’t even think about the money, all you’ll see is the possibilities for your company. If you’ve worked with an EOS® Implementer jump in with other reasons that you found an Imprelenter to be helpful. On the other hand, if you’re a hardcore, by the book EOS® user and you never used an Implementer, I’d love to hear your perspective as well.
Written By: Ed Heil
Forward By Jim Palzewicz